// PRODUCT, AI & LEADERSHIP ADVISORY

Operating partnership to help you grow.

TC Works is an advisory practice helping growth-stage companies build better product, real AI operating models, and bring hands-on technical leadership to teams that need it.

SCROLL
WHO WE ARE

TC Works exists to bring senior operating experience to teams quickly and effectively. — i focus on outcomes, not just advising.

MC

Matthew Taylor Crawford

FOUNDER & PRINCIPAL

A product and technology executive who has spent two decades building and running engineering, product, and design organizations, most recently as COO of Victory Lice and Chief Product & Innovation Officer at Cars Commerce, leading product, design, research, and engineering across Cars.com, Dealer Inspire, DealerRater, and CreditIQ. Earlier, he ran global commercial technology for Sysco LABS and held product leadership roles at various other growth stage businesses. He holds an M.S. in Technology Commercialization from UT Austin's McCombs School of Business.

WHAT WE DO
01
AI Adoption Strategy
Most companies don't have an AI problem, they have an operating model problem. I help leadership teams build a real AI operating system: model selection discipline, cost governance, and workflows that actually stick with the people using them.
02
Product Strategy & Advisory
From roadmap to monetization, I help product organizations make better decisions, grounded in two decades of building product at scale across ad networks, marketplaces, comsumer apps and b2b solutions.
03
Technical Advisory / Fractional CPTO
Interim or fractional product / design / technical leadership for teams mid-scale, or rethinking their platform. I love digging in to help align and set a clear direction.
SELECTED EXPERIENCE
Cars Commerce
Chief Product & Innovation Officer
Led product, design, research, and engineering across Cars.com, Dealer Inspire, DealerRater, and CreditIQ; built a retail media network and ad products for OEM partners.
Sysco LABS
VP Commercial Technology & GM
Led a global team of 500+ on B2B digital transformation.
Victory Live
Chief Operating Officer
Operating leadership for a PE-backed live events and ticketing company.
GET IN TOUCH

Let's talk about what you're building.